I’ve been looking for a black lipstick and this one really hit the mark for me. It applies on smoothly with the precise applicator, the black color is deep and just the right amount of bold, and it’s a small black woman owned business which is a big plus for me! A lovely product for a great value. I was lucky enough to meet the CEO and buy it from her at the Fordham Flea. She was so sweet and had great customer service. 10/10, would recommend!